Go-To-Market Thinking for Early-Stage Products
Designing Products That Can Actually Be Sold
30-Second Introduction
Video coming soonOverview
Go-to-market isn't about channels or campaigns - it's about clarity.
This lecture focuses on how early-stage startups can design products and messaging that people actually understand, adopt, and want to use - before thinking about growth or scale.
Rather than treating GTM as a marketing problem, the session frames it as a product decision that starts long before launch.
What You'll Learn
- What go-to-market really means at the early stage
- Defining ICP and positioning when the product is still evolving
- Why many GTM problems are actually product problems
- How product complexity kills adoption
- Aligning MVP decisions with distribution and adoption
Outcome
Participants leave with a clearer understanding of who their product is for, how it should be positioned, and why people should care - making their product easier to explain, adopt, and sell.
